SEVA Award
Creative Expression: 9-12
Program Title
Going Up in Smoke
Producer(s)
Double Shovel Productions
School
Pleasant Grove High School
Target Audience
Smokers and Impressionable Teenagers
Program Idea
Our idea began centered around the concept of comparing a short and overused pencil to a cigarette butt. We then decided that the best way to illustrate an anti-smoking message for the project would be to have a writing metaphor that tied the entire video together.
Message
Our Educational messages are “don’t smoke” and “Don’t Write your life away.” We wish to show the side effects of smoking while disguising it as writing, creating a shock factor and showing the harm smoking causes in a unique way.
Learn more about the Student Educational Video Awards: secctv.org/seva
