Sacramento Student Media Day Training
Saturday, November 10, 2018– Center High School – 8am to 3pm – Flyer Download
Join us for a day of media training with Sacramento’s TV professionals at Center High School. Open to all K-20 students & teachers. This event is sponsored by the Center High School Media Communications Academy, Women in Media – Sacramento and the Sacramento Educational Cable Consortium.
Center High School
3111 Center Court Lane
Antelope, CA 95843
Google Map to Center HS
$10 per person, includes lunch. Open to all K-20 teachers, students & parents. Only 300 spots available and registration closes November 2.
Release Form (Needs to be completed by each attendee and brought to the event.)
8:00am – 8:45am: Check-In
9:00am – 9:45am: Opening Keynote
10:00am – 10:45am: Breakout Session 1
11:00am – 11:45am: Breakout Session 2
11:45am – 12:30pm: Lunch
12:30pm – 1:15pm: Breakout Session 3
1:30pm – 2:15pm: Breakout Session 4
2:30pm – 3:00pm: Closing
Breakout Session Descriptions
Interview With Confidence
You got a call, now you have to interview. What are employers looking for? How do you tell your story? This interactive session will give students a chance to try out their best interview answers and get feedback from a pro.
Presenter: Michéal Mitchell has over 18 years of experience in the media industry and prior to that spent over 20 years in the banking industry. As a Regional Vice President for Wells Fargo, Local Sales Manager for Entercom Radio and Director of Sales for Maverick Media in Santa Rosa, Miche’al has many years of experience interviewing prospective employees; she will leverage this experience to guide you through interview “best practices” so you will put your best foot forward when interviewing for that next dream job.
Public Relations is a hot job in our region. The right people know how to connect with media, communicate clearly, and know strategic marketing. Learn what it takes to be in PR from one of the best!
Presenter: Cherri Spriggs Hernandez of FSB Core Strategies
How does a TV station market itself? How does it create an image, promote its programming, and get viewers to tune in? Find out what a Creative Services Manager does with Jill Olsen.
Presenter: Jill is the Promotions Manager at KQCA My58. She started her career in Minneapolis, MN and has over 15 years of television experience, from producing and editing to managing a promotions and marketing department.
Designing Logos and Graphics
What makes a graphic or logo stand out from the rest? How do organizations decide which makes the best statement and convey their message? Learn from KCRA’s Charles Abel-Lear about how to create and design effective logos and graphics for the area’s leading news station.
Presenter: KCRA 3’s Assistant Creative Director, Charles Abel-Lear, is driven by creativity and design. Before joining KCRA 3 in 2012, Charles gained experience working as design manager at a Minneapolis print shop and as an Art Director for The CW Twin Cities.
Running a station is very expensive. Much of the costs are paid for by advertising commercial time. Media sales is more than just a pitch; creativity, fast-thinking, and people-skills are key to being successful.
Presenter: Marianne Carraska, Account Executive at Comcast.
How do you reach your audience? What does it take to work at a local Spanish-language news station?
Presenter: Viviana Paez, anchor at KUVS Univision 19 is an Emmy-award winning journalist. Her experience not only as an anchor, but as a reporter and producer, makes her one of the area’s top media women.
While interviewing athletes and attending big sporting events may sound easy, it takes a lot of talent, time and resources to be a sports broadcaster for a local TV station. Learn how to not only report the scores, but to tell the stories.
Presenter: KCRA 3 Sports Anchor Michelle Dapper: An athlete all of her life, Michelle is a respected professional in journalism, who has also held Sports Director positions at KEZI-TV in Eugene, Oregon and KRBC-TV and Abilene Texas.
Commercials & Promos
Neil Cohen – KVIE Marketing Producer / Editor Short, concise messaging is a part of daily life online and on TV. Neil Cohen of KVIE is going to show you how to create a 30 second promo.
Presenter: Originally in creative services with the Utah Jazz, Neil has been producing promo content for KVIE 6 the past 8 years.
Shooting a News Story with Your Phone
All you need is an iPhone, an inexpensive wired cavalier mic, the iMovie app and a story idea.
Presenter: Tim Herrera is an award winning author and communications specialist who has done just about everything a person can do in media: college communications instructor, newspaper columnist, television news reporter, radio reporter and anchor, TV news anchor, free-lance writer, talk show host and Communications Director. Tim was an anchor/reporter for KCRA NBC3 for 12 years and is currently the Director of Communications for the Sacramento County Office of Education.
Bringing Hollywood to Your Class: The Perfect Ingredients for Making Videos (Spans 2 Sessions)
Creating and implementing videos to motivate a class or to spice up classroom curriculum is the wave of the future. Learn how to add the proper techniques and tasty ingredients to make a variety of creative videos to use within the classroom. From making commercials, documentaries, trailers, music videos, digital storybooks, presentations, to storyboarding and camera angles, we cover it all.
Presenter: Thuy Pham is a teacher at Creative Connections Arts Academy and an avid filmmaker.
News Package Elements & Editing (Spans 2 Sessions)
In this session, you’ll learn the elements of a news package: Intros, outros, interview sound bites, natural sound, b-roll and reporter narration. During part 2, you’ll edit a news story using your new skills.
Presenter: Dana La Chapelle is a veteran middle school media teacher in Toby Johnson Middle School with too many SEVA Awards to count.
Creating How To Videos
If you’d like to know how to make an instructional/how-to video, Odin Abbott is your guy. Odin creates DIY instructional videos that explain the steps to creating cosplay props, armor, and gadgets. With over a million Youtube views on most of his videos, Odin is a great resource for aspiring video creators.
Presenter: In addition to making videos for OdinMakes, Odin Abbott is an Emmy-Award winning editor at KVIE 6.
Live Camera Truck
Fox40 will have their live camera truck at Media Day for the morning. This session will show you around the truck, how it works and what it takes to transmit live in the field.
Monetizing Creative Passion: Starting a Production Company
Presenter: Kenneth Johnston, CEO, Director, Producer of KJ2 Productions in Sacramento. Kenneth received his BA from Xavier University and began working for Schering-Plough as a pharmaceutical sales representative. After seven years of corporate sales Kenneth succumbed to his passion for filmmaking and decided to return to school and pursue his MFA in film studies. In 2010, armed with his knowledge in sales, production and professional freelance video experience, Kenneth opened the doors to his business.
Thomas R. Williams (Morning Keynote)
Thomas R. Williams is the author of Permission to DREAM and The Relentless Pursuit of Greatness, Professional Speaker, NFL Player Engagement Ambassador, and Philanthropist.